The Power Of Vanity Toll Free Phone Numbers

The success stories of powerful and winning vanity toll free phone numbers is somewhat similar to effective domain names. Some of the all-time successful domain names and their corresponding worth would look something like this :

  • $3,000,000 - Loans.com
  • $835,000 - forsalebyowner.com (notice the length of the word!)
  • $823,456 - Drugs.com
  • $700,000 - Cinema.com
  • $475,000 - Wisdom.com

Some of the more successful vanity 800 numbers have yielded fabulous results as these figures would show :

  • 1 800 TICKETS: $1M plus 6% stock;
  • 800-i-TRAVEL: stock valued at $1,648,500;
  • 1 800 COMPUTER: $500,000.

According to GreatDomains.com, a domain name sells at an average of $14,500 in their site, which is nearing the lower limit for an average vanity 800 number. Indeed both are comparable.

A brand has a value. This static value of a brand, can increase by its usage, sales, popularity, etc. and can be evaluated as it provides very tangible results. When you add an interactive element to the value of the brand, this tangible value could multiply many times. Which is to say, that adding a vanity 800 or 877, 866, 855 phone number is to ensure a more positive and aggressive buying behavior of customers. Interestingly, 866, and 877 phone numbers easily get confused with 800 or 1 800 phone numbers, and it is considered that of the lot, 800 toll free numbers still elicit better response, both quantitatively and qualitatively.

To know the power of an effective and assertive vanity 800 number, let us go a few years back when according to research, the vanity number 800 PRODIGY remarkably increased customer response in comparison to an ordinary 800 toll free number. If a relationship can be drawn between the tiny niche of customer demand – the ‘I want’ factor, and the chosen vanity 800 number, you could expect a dramatic difference in customer behavior. Somewhat similar to choosing domain names, which quickly and immediately addresses the ‘I want’ need of the online searcher. The research of 800 PRODIGY showed that this name succeeded because :

  • easy to remember
  • longer top of mind recall
  • built-in image of convenience and accessibility

Let us take another example of a successful vanity 800 number - 1 800 JEEP EAGLE. This was the vanity number chosen by a Jeep company which was publicized in a promotion campaign which broke during a Super Bowl event. What resulted were :

  • Qualitative increase of customer response – calls mostly from people who had the money power to buy the product.
  • Quantitative increase in desire to buy the brand.
  • 50% of the callers bought a jeep or a similar vehicle from the company, within a year of the campaign. This is considered to be an excellent conversion rate among consumers especially for a high priced item like a jeep.

One could find similar consumer assertiveness with another vanity 800 number – 1 800 WORKOUT – for a health and fitness clinic.

The basic lesson that one can derive from these examples is that to be effective and convincing enough to make the customer put his buying desires into action, a company must provide an answer to the ‘I want’ need of the customer. It is only then the customer is compelled to get into action and put his buying intentions into feasible, tangible action steps.

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